Local Expert Programme

Help your guests experience the best of your area

You know the hidden gems, the local favourites, the places that make your area special. But a quick recommendation at checkout doesn't do it justice, and it can't account for the weather, what's actually open, or who they're travelling with.

Sound familiar?

"What should we do today?" "Where's good for dinner?" "What if it rains tomorrow?" "Is it worth going to X?" "What's good for kids?"

What you get as a Local Expert

Your recommendations, always ready to share

A single link you can send to every guest, before or after they arrive

Pro features, completely free

Unlimited trips and plans at no cost to you

Stand out as the local authority

Verified badge builds trust with visitors before they arrive

Get found by visitors planning ahead

Reach travellers while they're still deciding what to do

Real insight into what travellers want

See how often your plans are saved to trips, not just click-throughs

Drive traffic to your website

Link back to your own site for bookings and more information

Who can apply?

Accommodation

Hotels, B&Bs, Holiday Lets, Glamping, Pubs with Rooms

Tourism Providers

TICs, DMOs, National Parks, Tour Operators

Activity Specialists

Walking Guides, Cycling, Wildlife, Food & Drink

Content Creators

Travel Bloggers, Influencers, Photographers

Community

Resident Experts, Local Historians

We're building this together. As we learn what helps guests and travellers make the most of their visit, we'll shape the features that matter most to you.

Apply to become a Local Expert

Sign in to your planory account to apply for the Local Expert programme.

Sign in to apply →